Would you dare to explore the highest mountains in Alaska or descend through the virgin snow of the Alps? It takes a lot more than love for the sport for this, right? All these adventures have names and surnames: Jeremy Jones. An American snowboarder and businessman, who in addition to being an athlete and creator of his own line of snowboards, is a film director where he shows us first-hand his explorations of the most remote places of nature. Furthermore, he is one of the most legendary high mountain cyclists and adventurers of all time.
1. HOW DID JEREMY JONES' SNOW CAREER BEGIN?
he Lives in California, but grew up in Massachusetts, in the eastern United States. Snowboarding came into his life at the age of 9, he got his first sponsor at 14 and at 16 he participated in his first competition.
2. IT WAS HIS BROTHER WHO CHANGED HIS LIFE
On a trip to a competition, she decided to stop to visit his brother in Jackson Hole , one of the freeride meccas. At that moment he realized that the competitions themselves did not interest him at all and that what he wanted was to explore the mountains and find himself as an athlete among them.
He was not interested in podiums or the ambition to win, but to achieve that connection with the mountain by treating it with the respect it deserves. That is what truly made him happy.
Since then, she became interested in Alaska, and exploring its corners has been his real priority, spending 6-8 weeks looking for new lines to descend. From that trip he made to see his brother to this day, life has led him to become one of the best riders in the world.
3. DID YOU KNOW JEREMY JONES COULD NOT LIVE WITHOUT PISTACHIO?
Jeremy is known for being a fan of pistachios since, as he has assured in various interviews, he considers them very important for his recovery. He takes his diet very seriously and consumes protein every 30 minutes of training. On his way back to a trailhead or tent at the end of the day, he eats a hearty handful of pistachios to get protein and potassium into his system as quickly as possible. It is very important for him to recover after a long day of sports and, in this case, pistachios are his salvation.
Jeremy's love for pistachios reaches such a point that he crowned himself the face of the brand American Pistachio Growers.
4. DEEPER: THE MOVIE WHERE JEREMY JONES STARRED
Deeper is a film that was released in 2010 whose protagonist is Jeremy Jones, and he will appear entering the most inhospitable mountains with his splitboard.
The film stems from Jones' need to push himself to the most extreme limits. For the snowboarder, skiing from a helicopter had become what for us would be a chairlift and it was a ritual that had little interest anymore, although to the rest of mortals it seems something extraordinary. In addition, over the years helicopters had restricted the flight to practically 90% of the mountain ranges, so many riders could not enjoy even half of the wonderful slopes.
Jones wanted to create his own adventure, at his own pace, and have the mountain dictate the path: this is basically what we'll see in Deeper. At just 35 years old, Jones took snowboarding to another level, one much more pro. All thanks to the physical and mental preparation that this film gave him.
However, it doesn't end here! Jeremy Jones shows us that he loves to soak up new projects, and that is that in 2012 he sponsored Further (Further) and in 2014 Higher
5. THE PROTECTOR OF THE WINTERS
The earth's temperature is changing as nature changes with it. This can be appreciated first hand by a person like Jeremy Jones who is used to living among the mountain peaks.
His life has revolved around skiing and snowboarding and he wanted to preserve these sports and everything that surrounds them. Thus, his foundation Protect Our Winters was born, a project aimed at protecting nature from climate change.
Jeremy Jones claims to have seen rain on mountain peaks in the dead of winter and size of glaciers decrease over time. According to Jones, winters seem to start later each time and in general he says he notices more extreme weather where October is January and January could feel like May. The charity lobbies governments around the world to favor climate policies and today numbers 130.000 supporters.
6. JEREMY JONES' FAMOUS TRICK THAT WILL NEVER GO OUT OF STYLE
As we can see, Jeremy Jones is a snow legend and has also become an activist for the protection of planet Earth. A kind of myth with a table about which we will ask ourselves many things, including: what is your favorite trick? Well, as incredible as it may seem to us, it is the twist.
In a world where airborne jumps and the most extreme turns seem to be what's in, Jeremy tells us that the best feeling for him is to take a sharp turn making a mark on a track that hasn't been trodden on . As he stated in an interview with Red Bull, "turning has made me enjoy snowboarding for the last 30 years."
According to Jones, we must be able to take advantage of any snow day: even if the conditions are not the best, sharp turns are always possible.
7. THE FEAR? THE ENGINE OF HIS LIFE
Jeremy Jones is a person who is used to feeling fear in his day-to-day life. For him it is a positive feeling since it makes sure that he is not going to skip any step when he is among the mountains, thus he manages to be cautious and avoid taking risks. Fear, after all, is a way to stay alert and for Jones a way to always keep attention and concentration on what surrounds him.
Even though we think that for people like Jeremy the mountains are his comfort zone, he still has incredible respect for them, since he is afraid that he won't read their signs. Another of his fears is getting stuck in some troublesome situation where it's not up to him to get out. Nature is alive and follows its own course with nothing stopping it, and it can be mind-boggling as well as uncontrollable.
8. DID YOU KNOW THAT JEREMY JONES HAS DEVELOPED HIS OWN BRAND?
This facet of Jones as an entrepreneur is not as mythical as that of a snowboarder, however, it has made the brand Jones Snowboards worldwide known and a success among fans of this sport. It features some very Jones values with its eco-performance designs, as well as innovative and sustainable materials.
For Jones it is not difficult to combine his passion with this job since he confirms that he surrounds himself with the most suitable people who support him every day. In addition, he has always been involved in companies dedicated to improving materials and products with the brands with which he has collaborated.
A person who is moved by sports and the mountains, but who doesn't mind picking up the phone answering calls or emails from his computer.
9. JEREMY JONES CONSIDERED A PIONEER IN HIGH MOUNTAIN SNOWBOARD
Jeremy Jones is considered a pioneer in high-mountain snowboarding and a global freeride icon. In addition, in 2013 he was considered by National Geographic magazine as the Adventurer of the Year. To get to this position, not everything has been a piece of cake, and it is that he has descended the steepest slopes of the harsh hills of Alaska or Nepal, and not everyone does that.
Beyond his ability to snowboard and his technique, the key for Jones is to read nature and go down those slopes as high as possible but as long as the conditions are right.
A true pioneer for being one of the few who have explored unimaginable places spending wintry weeks with his tent in the frigid Alaskan winter or snowboarding on new peaks in the Alps. Jeremy Jones is the full meaning of the word freeride.
10. WHAT DO YOU EXPECT FROM THE FUTURE?
In recent years, Jones has slowed down a bit from the hectic pace of life that we have shown you in this article. He's still in the mountains, but this time closer to his home in the Sierra Nevada, California, where he lives with his wife and two children. At 45 years old, he still has the same energy and love for snowboarding that he felt when he started. For Jeremy Jones this sport is his life.
QUESTIONS AND ANSWERS
- HOW MANY AWARDS AND ACHIEVEMENTS HAS JEREMY JONES ACHIEVED?
As we've already mentioned, Jones was named Adventurer of the Year by National Geographic and voted “Big Mountain Rider of the Year” ten times by Snowboarder magazine. He was recognized as a Champion Change by President Barack Obama and has been featured in well-known media outlets around the world, from the New York Times to Fox News . Without forgetting his acclaimed film trilogy in which he is the protagonist.
- WHAT IS JEREMY JONES' FAMILY LIKE?
Jeremy Jones's family lives in Truckee, California. It is made up of his wife Tiffany, who works as a real estate agent in the Lake Thoe area, and their two children.
- WHY DID YOU STOP SPONSORING THE SNOWBOARDS OF THE BRAND THAT HAD WELCOME YOU FROM THE BEGINNING?
He stopped sponsoring these snowboards because he started in 2009 his own line of snowboards adapted for big mountains and mountain riding.
- WHAT IS A SPLITBOARD?
A splitboard is a snowboard that can be separated into two ski-like parts used with climbing skins to climb slopes. Lately these tables are becoming very fashionable and there is a growing market.
- HOW MUCH DOES A SPLITBOARD COST?
A splitboard can vary in price from 400 to 1500 euros.
- HOW MUCH MONEY DOES THE PROTECT OUR WINTERS COMMUNITY GENERATE?
The Protect Our Winters community generates $887 billion in economic revenue in the United States alone and supports 7.6 million employees.
- WHAT YEAR WAS PROTECT OUR WINTERS FOUNDED?
Protect Our Winters was founded in 2007 as a result of the lack of snow in ski resorts, which was what opened the eyes of founder Jeremy Jones.
- HOW MUCH DOES A SNOWMOBILE POLLUTE?
Snowmobiles, even if they are not in direct contact with the ground, cause enormous impacts on the snow, the ground temperature or the vegetation. Noise, air pollution and oil and fuel waste cause a huge impact on natural ecosystems
- WHAT IS THE ADEQUATE DIET FOR A HIGH-PERFORMANCE SPORTSMAN?
The adequate diet for a high-performance athlete must be daily and include products rich in carbohydrates, fruits and vegetables. As for what you should avoid eating, they are dairy products such as milk, cheese or yogurt.